

COURAGE
CREATIVITY
COMMUNITY
This Is Your Becoming.
Step into the I Am Abi Conference in Metro Manila this September. 2 days of inspiration, mentorship, and real connections that will help you turn passion into profit — while staying true to your roots and your family.
September 20 - 21
SMX AURA Taguig City





Offerings
15+
Expert Speakers
12
In-Depth Workshops
9
Keynote Speakers
8
Open Shoot Models
>300
Past Participants

Does This Sound Familiar
You're a talented photographer, videographer, designer, writer, or artist.
But the business side? It's a constant struggle.

"Feast or Famine"
Cycle
You land a big project, then spend weeks anxiously wondering where the next one will come from.

Undercharging & Overdelivering
You're afraid to raise your prices, so you end up overworked, underpaid, and burnt out.

Unknown
in the Industry
New artists find it difficult to get noticed and establish their name, especially without realistic portfolios.

Afraid
to Invest in Self
High equipment costs and fear of financial risk prevent artists from upgrading tools and pursuing creative careers.


BUENA MANO REGALO
Get Your FREE "Creative Business Profit Blueprint" Step-by-step guide for Filipino creatives to turn passion into income without losing your soul or family time.

From Passion to Power:
Evolve Your Art, Elevate Your Career
Metamorphosis 2025 is more than just a conference. It’s a movement.
One that empowers photographers — from passionate beginners to seasoned professionals
to evolve both artistically and professionally.
Be the First to Know.
Be the First to Grow.
Explore the latest gear, software, and industry trends.
See how innovation is shaping the future of photography
and position yourself at the forefront of this exciting
evolution.
Master the Shots That Matter:
Learn. Apply. Elevate.
Dive deep into the techniques that truly matter. Whether you're refining your lighting mastery, capturing the tender moments of baby and newborn photography, or perfecting the intricate art of wedding storytelling, our expert-led masterclasses will equip you with practical skills you can implement immediately.
Real Stories. Raw Truths.
Fresh Perspectives from the Creatives Who’ve Made It.
Who will share their journeys, challenge your perceptions,
and inspire you to see the world through a new lens.
Get Hands-On. Get Unstoppable.
Practice with Pros,
Shoot Like a Pro.
Get hands-on! Practice new techniques, experiment with diverse concepts, and build your portfolio during our unique open shoots with professional models. This is your chance to apply what you learn in a dynamic, supportive environment.
From Strangers to Collaborators: Connect, Share, and Grow Together.
Break free from isolation! Our dedicated networking sessions, one-on-one mentoring opportunities, and vibrant photo exhibits are designed to foster genuine connections. Share ideas, gain feedback, and build relationships with photographers who understand your passion.

Trusted by Creative Brands


















































Meet Abi
and Welcome to I am Abi Conference

Abi is the 1st and only Female ICON Master Photographer representing Philippines.
Our Mission: To bridge the gap between artistic passion and business success, giving photographers and creatives the tools, strategies, and support they need to build profitable business without sacrificing their creative vision.































Meet Our Speakers

MASTER Fine Art Photographer / Educator / Motivator
Abigail Miguel
Recipient of multiple international award for portrait photography

Grand Master Photographer
Lito Sy
With over 30 years of experience, Grand Master Lito Sy is celebrated for his luxurious, dramatic wedding and portrait photography. A master of lighting and storytelling, he captures iconic events worldwide while mentoring and inspiring future photographers.

Newborn & Baby Photographer
Kath Vergara
Melbourne-based “Sitter Queen,” has over 13 years in newborn and baby photography. Through soft tones, whimsical props, and baby-led posing, she’s defined a genre, taught in 21 countries, and inspires photographers worldwide to create with confidence and creativity.

Food, Product & Lifestyle Photographer
Ricky Ladia
From a 1980s hobbyist to a sought-after commercial photographer, Ricky Ladia mastered his craft, worked with top brands, and now inspires through global workshops. As a brand ambassador of Godox PH and Radiant Photo PH, he champions creativity, learning, and vision—proving artistry matters more than gear.

International Wedding Photographer
Toto Villaruel
Renowned for his clean, emotive, and timeless style, captures love stories with authenticity and connection. Celebrated in the Philippines and abroad, he preserves raw emotions through refined storytelling that inspires couples and fellow photographers alike.

Creative Portrait Photographer
Junessa Rendon
With 15 years behind the lens, Junessa Rendon has worked with brands like The Body Shop and Canva, turning challenges into soulful artistry. She champions creativity rooted in humanity, advocating for mental health in today’s creative industry.

Portrait Photographer
Chris See Casas
Manila-based whimsical photographer and lead of I am Abi Fine Art Photography, crafts vibrant, painting-like imagery. With works spanning the Philippines, USA, and Canada, she blends artistry and storytelling to create visually captivating masterpieces.

New Born Photographer
Doc Ian De Vera
A board-certified pediatrician and pioneer of newborn photography in the Philippines, he founded the country’s first newborn photography academy, training over 300 graduates. As APNPI’s (Accredited Professional Newborn Photographers International) sole Philippine ambassador and an international awardee, he continues to shape the nation’s newborn photography standards.

Community Leader and Photographer
Franz Lopez
Starting at 10, Franz Lopez founded Born In Film in 2018, uniting analog photography lovers worldwide. Leading global events and a 26,000-strong network, he partners with groups like UNICEF, shares wisdom through podcasts, and heads Asia’s only PSA-recognized camera club representing the Philippines.

Wedding Videographer
Ian Celis
From wedding videographer in 2004 to acclaimed director and Canon ambassador, Ian Celis turned lifelong passion for film into a celebrated career—proving that true calling triumphs over convention.

Visual Arts Photographer
Jay Tablante
A Canon ambassador for 14 years, is famed for commercial, fashion, and entertainment photography—but his true legacy is elevating cosplay into an art form since 2003, collaborating with top artists, cosplayers, and celebrities.

Newborn Photographer
Jaysteel Dacudao
Starting in 2008, Jaysteel Dacudao grew from corporate media OIC to founder of Baby Village Studio. Certified by APNPI and trained in newborn safety, he upholds a zero-accident standard, blending artistry with care in wedding, family, and baby photography.

Professional Production Designer
Joseph Coo Baluyot
An award-winning production designer, credits his success to detail, research, and confidence—earning accolades in college theater for directing, lighting, screenplay, and design excellence.
Testimonials

Learn from the Pros

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Can I upgrade my ticket?Yes! You can upgrade at any time before the event. From WORKSHOP PASS to All-IN PASS → Add ₱4,100 From GENERAL PASS to WORKSHOP PASS → Add ₱4,200 From GENERAL PASS to All-IN PASS → Add ₱8,300
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What happens when I upgrade my ticket?1st. You’ll receive the kit and access that comes with your upgraded ticket. 2nd. The I am Abi team will give your updated ticket and kit at the Registration Table on the day of the event. 3rd. Your ID will have the updated ticket color and description
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Can I buy tickets on the event day?Yes, walk-ins are welcome. - Online rates before the event are always cheaper
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What are the payment options?We accept Cash, GCash, Debit, and Credit Cards. - Watch out for the install plan announcement as we work out an easy pay terms with our financial insttutions
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Are parking available?Yes, mall-paid parking are available on-site.
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How is seating arranged?Seating is first come first serve basis, however dedicated seats are assigned to VIP ticket holders.
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Is food included in the ticket?No, food and drinks are not included. We will have a designated lunch break. 🍽️ Outside food is not allowed, but accredited food vendors will be available.
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What do I need to bring?Just bring your camera and your creative energy! Workshop and All-In Pass holders may also want to bring a camera strap.
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Is there a dress code?Wear anything you feel comfortable and creative in. Feel free to express your style!
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I’m not a photographer or videographer—can I still join?Absolutely! This event is for anyone who loves creativity, storytelling, and inspiration.