Your brand has a new marketing campaign up its sleeves, but you’re not too keen about bringing professional photography into the picture. After all, you can always take pictures on a digicam or buy a couple of stock photos to save money, right?
You’ll be surprised. Professional commercial photography might often come with a higher upfront price, but it grants several advantages to brands who are willing to make the investment. Take a look at these 7 reasons your brand can benefit from the services of a professional photographer!
7 Reasons Your Brand Should Invest in Professional Photography
1. Crisp and Professional Photos Can Make You Stand Out
“Crisp photos” here isn’t just about eye-catching pops color or experimental angles. Professional photographers know just how to put your office or products in their best light. With several years of experience at their craft, they can capture your brand vision in a couple of bespoke photographs.
This can definitely lend your company credibility. Think of online marketplaces: would you first check out items with dim and blurry pictures, or would you click on a product with a clear, high-quality photograph?
2. Professional Photography Can Take a Snapshot of Your Brand
The saying “a picture says a thousand words” has not worn out in the age of digital marketing, and for good reason. You can communicate what your business is and what your brand stands for with a selection of good photographs. And you’ll be able to acquire those photographs much more easily through professional photography.
The best professional photographers will be keen on the props and backdrops used, the way the models pose, and the type of lighting for your desired mood. They can even suggest tweaks to your concept that will both fit your brand and capture your audience’s interest!
3. Professional Photographs Can Help Customers Get to Know You
Sure, it’s possible to find a collection of stock photos that closely resemble what your brand has to offer if you look hard enough. But those photos are still not photos of your actual business, and the people in those photos are not actual members on your team.
Give your customers a sneak peek into your company with professional photography. Get up close and personal with each item on your product lineup. Or showcase the hardworking souls behind your brand for a touch of humanity, to help your customers connect with you more.
4. Professional Photography Gives You Unique Images
Yes, some stock photos can rival professional photographs in quality nowadays. The catch? Your competitors and countless other brands across the globe may be using stock photos too. It can be awkward to find out that the stock photo at the center of your newest campaign is on the homepage of a foreign brand from a completely different industry!
5. Professional Photographs Can Stir Up Brand Presence
Have you heard of search engine optimization for your brand’s site? SEO is the practice of optimizing your site, from titles to tags to content, so that it performs well in search engine results pages. It just so happens that the images on your site make up one element of SEO.
Not only will they complement optimized tags and content, but good photos can keep visitors interested in your site for longer. The mere usage of professional photographs might also drive customers to choose you over the competition.
Aside from that, the same professional photographs can help draw attention to your social media posts. Plus, you can definitely put these photos in print to liven up brochures and other printed materials so that passers-by will become curious enough to take a look.
6. Investing in Professional Photography Will Save You a Lot of Stress
Commercial photography isn’t as easy as it might seem. After all, you’ll need to take care of the concept, shooting location, required equipment, necessarily rentals, and post-processing! There’s no assurance you’ll get the best possible images, either.
But if you entrust this all to a professional photographer, they’ll gladly you help you iron out these details in no time. The convenience and expertise behind professional photography is more than worth the upfront cost.
7. Professional Photographers Deliver More than Simple Photographs
The best professional photographers draw on their experience and equipment to give you brand photographs that can almost fit into an art gallery. This is especially the case if you work with studios that specialize in fine art photography like I am Abi. Talk about putting your heart into your craft!
Why leave your brand photography to chance when you can easily get the professional help you need? Again, it may cost a bit more, but hiring a professional photographer can yield high-quality photos that your brand can benefit from in the long run.
If you’d like to avail of professional photography for your brand, you’ll want to check out what I am Abi has to offer! Our custom-tailored photoshoots can help your brand stand out from the competition with stunning commercial photography. And our own Abigail Miguel is hands-on with every shoot to help you out with your concept, choice of backdrop, and even the creative styling. Leave us a message to find out more!
Visit our blog regularly for more expert tips for your next photoshoot.